Google takes the pun out of shopping


Froogle => Google Product Search. How very Microsoftian of them.

“This rebranding is long overdue. Nobody really understood what Froogle was,” said Greg Sterling, principal of consultancy Sterling Market Intelligence. “And it reflects a transition of the company from one that had a whimsical attitude about its products to one that’s more serious about itself and its products.

Boo! The world has enough companies that are serious about themselves and their products!

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